Social media was accused of being a fad, and only popular among teens and young adults. But time has proven this theory wrong, and now, even the most robust Fortune 500 companies rely on social media as part of their team building, marketing, and day-to-day operations. In addition to being a tool businesses use to achieve quite a number of endeavors, it has also become one of the best places for recruitment agencies to get great talent. Outlined here are a few strategies the agencies can use to attract great talent from social media:

Focus on the social talent brand

Social talent brand, refers to how a business’s mission, vision and corporate culture, are perceived, in social media. It plays a vital role in not just enhancing the business’ brand, but also, in attracting great talent, who would be interested in working for that organization. For instance, if the brand you project is that of a nice working place, with real employee benefits, then getting new talent interested in working with you, will not be very difficult.

Allow employees to innovate

Employees can play a great role in helping a company get good talent, if they are allowed to spread the word about how the company is a great place to work. To do this, simply empower employees to tweet or blog about their experience in working at the company, post relevant photos of the company, and participate in the management, content creation and promotion of the company’s official social media profiles. This will create a robust culture, and interested candidates will be more than happy to send applications once they learn more about the company, from current employees.

Create positive exposure on social media

Every business should have a social media culture of producing written and visual content, and sharing them across social media. This may include sharing on corporate blogs, photos of events conducted by the company, and normal everyday occurrences within the work place. This will create robust engagement on social media pages, leading to the attraction and growth of followers on the social media, and will make it easier to get the attention of the right talent from the social media platforms, which are most conducive to achieving your organization’s objectives.