There is always the need to find top talent regularly, and the beginning of every New Year is a good time to vet your strategies so that you know what is working, and what strategies may be wasting your time as far as finding the right staff is concerned. For the year 2018, here are some of the strategies worth taking a deeper look into:

Recruitment Marketing

This simply refers to implementing marketing tactics when it comes to recruitment. The idea is to follow the latest trends on the market, and know about the various approaches your competitors could be using to snatch the best talent from the available pool. You must always strive to pass as a worthy employer, through your marketing and PR efforts, since this is one of the approaches for getting noticed by potentially good employees.

Employer Branding

In simple terms, employer branding is an organization’s reputation, popularity and image as an employer, and the value proposition held by employees. You should be aware that more than 75% of job seekers generally research a company’s reputation and the brand before they attempt to make any application. This means that you won’t receive lots of attention from top talent if your employer brand is not in good standing.

Candidate’s Experience

This refers to the current, past and future job seeker’s overall perception of your hiring process. If a candidate has a positive experience during the hiring process, they will be more inclined to accept an offer from you, make a future application, or refer others to your company. If, however, the process was incapable of adhering to them, they may desire to forget about the process immediately.

Talent Pool Building

This is just a database where employees keep records of top job candidates. A talent pool will save you time and resources each time you have a job opening, since you won’t need to start the recruiting process anew; rather, you can simply look at the candidates at the pool and proceed with the most suited individual.